iVolve a Peseta! - The Peseta is Back!

iVolve a Peseta! – The Peseta is Back!

… at least for residents of Villamayor de Santiago, Cuenca. Probably better known for its famous Manchego cheese and links to Don Quijote, the small town is hitting the headlines due to an innovative economic scheme. Faced with slumping sales in the region, Luis Miguel Campayo, head of the local merchants’ association, came up with the novel idea in order [...]